The RichContext Blog

Making the Most of a Hyphen Campaign: 4 Use Case Opportunities

Hyphen is a dynamic eCommerce platform that enables product discovery for online shoppers at the point of inspiration, allowing brands to seamlessly showcase their items. With direct add-to-cart functionality, intelligent shopper routing, and integration with 35+ retailers, Hyphen connects shoppable content with real-time data. With the accelerated adoption of eGrocery in recent months, Hyphen’s capabilities are … Continue reading "Making the Most of a Hyphen Campaign: 4 Use Case Opportunities"... Continue Reading

RichContext Named Highly Commended in The Drum Digital Advertising Awards

Today, the Drum Digital Advertising Awards announced the winners of the 2020 competition, designed to give recognition to the best in the programmatic and ad-tech industry in the US. The awards were created to highlight the talented individuals, teams, products, and services that are making the biggest difference in the digital advertising world.​ This year’s judging panel … Continue reading "RichContext Named Highly Commended in The Drum Digital Advertising Awards"... Continue Reading

The Secret to Standing Out on Walmart.com Product Detail Pages

With the rapid rise of online shopping in recent months, it’s becoming increasingly important for brands to distinguish themselves from competitors while providing consumers with the content they need to make an informed purchase decision. One way to accomplish this is the addition of enhanced content on product detail pages. Brands can use enhanced content … Continue reading "The Secret to Standing Out on Walmart.com Product Detail Pages"... Continue Reading

Recap: Hyphen Virtual Launch

We recently hosted a virtual launch event to announce the official release of Hyphen, our eCommerce platform designed to minimize clicks and maximize conversion. Billy Courtney, Co-Founder and Head of Partnerships at RichContext, Joe Murphy, Director of Product at RichContext, and Bridget Sigler, Brand Manager at Kimberly-Clark came together to discuss the problems modern marketers … Continue reading "Recap: Hyphen Virtual Launch"... Continue Reading

Team Highlight: Corben Young

This month we’re highlighting Corben Young, our Director of Strategic Partnerships. He’s responsible for discovering opportunities for growth while strengthening relationships with existing clients. Corben has been with RichContext since (almost) the very beginning and is celebrating three years with the company! Keep reading to learn more. Describe your role at RichContext As Director of Strategic … Continue reading "Team Highlight: Corben Young"... Continue Reading

From White Space to Outer Space: An Inside Look at RichContext’s Office Makeover

At RichContext, our company values are at the core of our business. We recently decided to create value-based illustrations that represent all that RichContext stands for. The result? A futuristic interpretation to help keep our company values top-of-mind while enhancing our office walls. For this project, we chose to depict our core values through space-themed … Continue reading "From White Space to Outer Space: An Inside Look at RichContext’s Office Makeover"... Continue Reading

COVID-19 Accelerates eGrocery Adoption, Desire For More Intelligent Marketing

During this health crisis, online grocery demand soars. Walmart Grocery, Instacart, and Shipt are seeing over 150% increases in their daily app downloads.  Changing Shopper Behavior  After our social distancing efforts, it’s safe to say this rise in online grocery shopping will have long-lasting impacts on shopper behavior.  Just think, we all know friends and … Continue reading "COVID-19 Accelerates eGrocery Adoption, Desire For More Intelligent Marketing"... Continue Reading