The RichContext Blog

Category Archives: eCommerce

RichContext Named Highly Commended in The Drum Digital Advertising Awards

Today, the Drum Digital Advertising Awards announced the winners of the 2020 competition, designed to give recognition to the best in the programmatic and ad-tech industry in the US. The awards were created to highlight the talented individuals, teams, products, and services that are making the biggest difference in the digital advertising world.​ This year’s judging panel … Continue reading "RichContext Named Highly Commended in The Drum Digital Advertising Awards"... Continue Reading

The Secret to Standing Out on Walmart.com Product Detail Pages

With the rapid rise of online shopping in recent months, it’s becoming increasingly important for brands to distinguish themselves from competitors while providing consumers with the content they need to make an informed purchase decision. One way to accomplish this is the addition of enhanced content on product detail pages. Brands can use enhanced content … Continue reading "The Secret to Standing Out on Walmart.com Product Detail Pages"... Continue Reading

Recap: Hyphen Virtual Launch

We recently hosted a virtual launch event to announce the official release of Hyphen, our eCommerce platform designed to minimize clicks and maximize conversion. Billy Courtney, Co-Founder and Head of Partnerships at RichContext, Joe Murphy, Director of Product at RichContext, and Bridget Sigler, Brand Manager at Kimberly-Clark came together to discuss the problems modern marketers … Continue reading "Recap: Hyphen Virtual Launch"... Continue Reading

COVID-19 Accelerates eGrocery Adoption, Desire For More Intelligent Marketing

During this health crisis, online grocery demand soars. Walmart Grocery, Instacart, and Shipt are seeing over 150% increases in their daily app downloads.  Changing Shopper Behavior  After our social distancing efforts, it’s safe to say this rise in online grocery shopping will have long-lasting impacts on shopper behavior.  Just think, we all know friends and … Continue reading "COVID-19 Accelerates eGrocery Adoption, Desire For More Intelligent Marketing"... Continue Reading

Taking Control of Digital Commerce: New Tech, New Data, New Possibilities [Part 1]

As online shopping becomes more and more prevalent, the way people shop has evolved – especially when it comes to groceries and everyday items. The stakes have always been high in these categories and it has only heightened in the growing digital battleground. Winning in this space means brands need to build new muscles around … Continue reading "Taking Control of Digital Commerce: New Tech, New Data, New Possibilities [Part 1]"... Continue Reading