The RichContext Blog

Category Archives: Technology

Making the Most of a Hyphen Campaign: 4 Use Case Opportunities

Hyphen is a dynamic eCommerce platform that enables product discovery for online shoppers at the point of inspiration, allowing brands to seamlessly showcase their items. With direct add-to-cart functionality, intelligent shopper routing, and integration with 35+ retailers, Hyphen connects shoppable content with real-time data. With the accelerated adoption of eGrocery in recent months, Hyphen’s capabilities … Continue reading "Making the Most of a Hyphen Campaign: 4 Use Case Opportunities"... Continue Reading

RichContext Named Highly Commended in The Drum Digital Advertising Awards

Today, the Drum Digital Advertising Awards announced the winners of the 2020 competition, designed to give recognition to the best in the programmatic and ad-tech industry in the US. The awards were created to highlight the talented individuals, teams, products, and services that are making the biggest difference in the digital advertising world.​ This year’s judging panel … Continue reading "RichContext Named Highly Commended in The Drum Digital Advertising Awards"... Continue Reading

Recap: Hyphen Virtual Launch

We recently hosted a virtual launch event to announce the official release of Hyphen, our eCommerce platform designed to minimize clicks and maximize conversion. Billy Courtney, Co-Founder and Head of Partnerships at RichContext, Joe Murphy, Director of Product at RichContext, and Bridget Sigler, Brand Manager at Kimberly-Clark came together to discuss the problems modern marketers … Continue reading "Recap: Hyphen Virtual Launch"... Continue Reading

COVID-19 Accelerates eGrocery Adoption, Desire For More Intelligent Marketing

During this health crisis, online grocery demand soars. Walmart Grocery, Instacart, and Shipt are seeing over 150% increases in their daily app downloads.  Changing Shopper Behavior  After our social distancing efforts, it’s safe to say this rise in online grocery shopping will have long-lasting impacts on shopper behavior.  Just think, we all know friends and … Continue reading "COVID-19 Accelerates eGrocery Adoption, Desire For More Intelligent Marketing"... Continue Reading