A Fortune 500 consumer packaged goods company aspired to launch a premium experience to shoppers visiting their highest-trafficked items on Walmart.com. The custom design would allow consumers to shop the full product portfolio (including other colors, sizes, and brands) from a single shopping experience. Leveraging the high volume of traffic on popular item pages, the experience would expose customers to new items that may have previously been overlooked.
The company partnered with RichContext to design and implement an engaging, best-in-class item page experience to meet this challenge. Not only did the design provide a way to promote new/additional items from within their own assortment to build bigger baskets, it also elevated the brand’s product pages to deliver a premium shopping experience.