Bayer Combats Flu Season with eCommerce Collaboration
Bayer joined forces with a facial tissue partner with the shared goal to promote their products during cold, cough and flu season. Bayer, a multinational pharmaceutical and life sciences company, desired to promote several treatments for general cold symptoms and paired them with a popular personal care brand’s tissue products. The collaborative partnership and strategic merchandising would lead to an improved online shopping experience for customers while driving revenue for both brands.
The two companies wanted to take a modern approach to online shopping. Collaborating on an advanced technology platform would better serve the target audience and generate meaningful, mutually beneficial growth.