A brand desired to direct shoppers to in-stock products for Walmart.com’s online grocery pickup service. Ultimately, the company aimed to launch, monitor, and optimize native media placements through contextual and behavioral targeting to reach and drive qualified shoppers to purchase.
RichContext's Pathlink saves online shelves from serving shoppers out-of-stock items. In a recent campaign, the patent-pending technology optimized over 260K clicks, created nearly 230 unique landing destinations and generated a 6.5% sales lift.
Read the case study to see how the intelligent shopper routing works.