Vita Coco Case Study

Vita Coco Incorporates Premium Enhanced Content on Walmart.com

Vita Coco, the world’s best-selling coconut water brand, saw an opportunity to increase shopper engagement on their Walmart.com product detail pages (PDP) through enhanced content. Enhanced content can help brands achieve larger baskets, increased traffic, and higher conversion rates. Vita Coco selected RichContext to create a best-in-class, evergreen PDP experience for the beverage category.

With an extensive collection of nutrient-rich coconut products, Vita Coco desired to drive brand awareness by sharing valuable information and appealing imagery on relevant PDPs. To make the largest impact among online shoppers, the enhanced content needed to encompass the full range of Vita Coco products, including coconut water, coconut drinks, coconut oil, and coconut milk.

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