Today, the Drum Digital Advertising Awards announced the winners of the 2020 competition, designed to give recognition to the best in the programmatic and ad-tech industry in the US. The awards were created to highlight the talented individuals, teams, products, and services that are making the biggest difference in the digital advertising world.
This year’s judging panel was chaired by Lisa Utzschneider, chief executive officer at Integral Ad Science, along with experts from Bayer, Watson Advertising, The Programmatic Advisory, Twitch, Xaxis, KO Insights, Dentsu Aegis Network, Live Ramp, IAS, Spark Foundry and Accenture to finalize this year’s shortlist. The winners were announced via a live-streamed event.
RichContext’s eCommerce platform, Hyphen, placed as a finalist for two categories, Best Use of Performance and Best Overall Technology for Programmatic Trading. In what proved to be a very close competition, Hyphen was named Highly Commended in the Best Overall Technology for Programmatic Trading category. The full list of winners can be found here.
The Hyphen platform is powered by technology that saves online shelves from delivering unavailable items, leading to significant savings in media waste for brands. With the accelerated adoption of eGrocery in recent months, Hyphen’s capabilities are more relevant than ever. The solution gives clients end-to-end control of the digital path to purchase where shopping behaviors inform ongoing optimization. For additional information, check out the Hyphen case study.
At RichContext, we meet the consumer with the technology that powers tomorrow’s shopping experiences. Trusted by the world’s largest retailers and many of the most recognizable brands, we deliver digital solutions through a proprietary blend of technology, strategy, and data. If you’re interested in learning more about Hyphen and the future of digital commerce, reach out.