Team Highlight: Katy Valdez

This month, meet Katy! We’re pretty sure she’s never met a stranger, which makes her a perfect fit when it comes to her role as Senior Manager, Strategic Partnerships. Her creativity, sense of humor, and positivity ensure there’s never a dull moment at RichContext. Read more below.

Tell us about yourself.
I love art, sports, traveling, interior design, and working in my yard. I’m a lifelong Pittsburgh Steelers fan and my absolute favorite thing to do is watch football and basketball with my husband and 2 year old son.

Describe your role at RichContext.
As a member of the strategy team I am focused on campaign success and account growth. I look for ways to improve overall program success by identifying cross function opportunities and using learnings and successes to inform future activations.

What do you enjoy most about working at RichContext?
I love being part of a company that never stops pushing the envelope and taking smart chances. Everyone who works at RichContext brings something unique to the table and we have a passionate group of individuals all working in a like-minded fashion to bring cutting edge solutions to our clients and this industry.

Favorite RichContext project/campaign you’ve worked on?
It’s really powerful to watch an idea come to life in the form of an impactful program. We ran a campaign in Q4 last year with Ocean Spray Pure that encompassed Display Media, Social Ads, Hyphen, and PDP Enhancement. The partnership throughout was strong and we ended with a positive SLS.

What experience do you want RichContext clients to have when working with us?
I want clients to view our team as agile, accessible, and solution-oriented. Being able to efficiently react to a client request in a strategic, timely manner builds trust and partnership and for me, that’s the mecca of a client/vendor relationship. 

Little known fact about you?
I am an artist. I have done custom projects, paint parties, and freelance makeup for weddings and special occasions for more than 10 years.

About RichContext
RichContext, based in Northwest Arkansas, is a retail technology company focusing on digital commerce. RichContext works with some of the world’s most recognized brands and retailers, delivering end-to-end digital solutions. RichContext is comprised of a proprietary blend of engineering, UI/UX, data science and performance marketing built to shape the future of digital commerce.