The Stable Acquires Retail Technology Company RichContext

RichContext is now The Stable.

The Stable, a leading commerce agency that supports consumer brands across brick and mortar, e-commerce, and direct-to-consumer (DTC) channels, today announced the acquisition of award-winning, Arkansas-based e-commerce technology company RichContext.

Founded in 2016, RichContext’s breakthrough digital technology solutions have helped clients including General Mills, Johnson & Johnson, Nestlé, Kimberly-Clark, and Hasbro captivate and engage consumers and drive them to purchase. RichContext is also a Walmart Connected Content Partner (CCP) for premium enhanced content services helping brands set a new standard for product detail pages on

This acquisition, in addition to its merger earlier in the year with Arkansas branding agency Kreative, will help strengthen The Stable’s omni-channel service offering to support brands across both physical and digital retail, including the rise in social selling that has accelerated during the COVID-19 pandemic.

“As the trend toward online shopping continues to accelerate and social commerce has emerged as a legitimate platform for consumers to discover and buy products, the acquisition of RichContext and its proprietary social commerce technologies will help us quickly become a leading solution for brands that need to penetrate the fast-changing world of e-commerce,” said The Stable President Nik Larsen.

In 2019, RichContext released Hyphen™, a dynamic shopping platform that provides brands a way to connect display and social media to commerce. The technology platform enables brands to create and manage online shopping destinations using data and optimization. Hyphen™ encourages product discovery while providing frictionless conversion for the consumer creating a more seamless shopping experience across multiple retailers.

The Stable, known for introducing brands including oral-health company quip, home security leader Ring, and plant-based Califia Farms into retailers like Target, Walmart, and Amazon, has spent the year expanding its service offering and aligning the agency to activate and support brands across all channels of commerce.

“Going to market today requires truly connected efforts between physical and digital channels,” said RichContext Co-Founder Billy Courtney. “We have been advancing digital commerce for so many brands leveraging media, technology and data to increase product discovery and maximize conversion across multiple retailers. When we combine those efforts with the existing stack and equity of The Stable, we’re able to offer a total solution that is unmatched in the marketplace.”

The deal was completed with financial support from mid-market private-equity firm Growth Catalyst Partners (GCP).

Both agencies will begin integration immediately, with plans to completely operate under The Stable brand by early 2021. The combined company will employ more than 150 people with offices in Minneapolis, Bentonville, Seattle, and Austin.

About The Stable

The Stable is a fully integrated commerce agency helping consumer brands activate across all channels of commerce, with offices in Minneapolis, Bentonville, Seattle & Austin.

About RichContext

RichContext is a retail technology company focusing on the future of digital commerce. It works with some of the most recognized brands and retailers, delivering end-to-end digital solutions. RichContext is comprised of a proprietary blend of engineering, UI/UX, data science, and performance marketing built to shape the future of digital commerce.